Don't Be Assholes
Seems like Google's motto of "Don't be Evil" has thoroughly fallen by the wayside: http://www.huffingtonpost.com/aaron-greenspan/why-google-bothered-to-ap_b_213176.html
And more:
http://www.theregister.co.uk/2009/06/11/google_adsense_suit_redux/Google has increasingly used (and abused) it's power to dominate the internet. This trend has partly inspired the work here at Uber42. We aim to offer an open, collaborative search engine for the internet.
Perhaps our motto should be "Do no evil, no really"!